Industries
MED · DACH
Marketing & media
Fast, labelled,
owned.
Agencies, in-house marketing, broadcasters, publishers and production. More content for more channels, clients who ask what AI does to the price, and labelling duties since August 2026.
01 · Topics
What keeps
you busy.
The topics that come up first when AI meets this industry. If one sounds familiar, that is where we start.
- 01“AI does that anyway”
Clients push prices down because they think AI does the work. The value has to show somewhere else.
- 02Tool chaos
Every team uses a different tool, prompts live in private chats, and nobody knows which client data went where.
- 03Rules for output
Labelling, copyright, data protection. Since August 2026, generated content comes with clear duties.
02 · Examples
Where AI
earns its keep.
Input, action, result. The places we would look first, because the work is repetitive, the data exists and a person still signs off.
- 01Brand-safe content workflows
Briefing and brand guide → drafts in six languages in the brand voice → the editor approves before anything goes out.
- 02Reporting and pitch research
Campaign data and market sources → first drafts of reports and pitch research with sources → the team adds the insight.
- 03Assistants per client
Client guidelines and past work → one assistant per client, separated by access rights → no data crosses between accounts.
- 04Archive search
Find the clip from 1998 by what is said and shown, not by the tag someone forgot.
- 05Transcripts and subtitles
Drafts in minutes, a human signs off. Accessibility without a backlog.
- 06Versions for every platform
One piece, cut and rewritten for web, app, audio and social, reviewed before it goes out.
sample Illustrative examples, not client references.
03 · The rules
What applies,
and since when.
The rules we plan around in this industry. With the source, so your legal team can check our reading.
- 01Deepfakes must be disclosed
AI-generated or manipulated images, audio or video that resemble real people, places or events must be disclosed as such. Artistic, satirical or fictional work gets a lighter duty.
Art. 50(4) AI Actsince 2 August 2026 - 02AI text on public-interest topics
Text generated or manipulated by AI and published to inform the public must be disclosed, unless a human reviewed it and someone holds editorial responsibility.
Art. 50(4) AI Actsince 2 August 2026 - 03Synthetic output is marked
Providers of systems that generate audio, images, video or text mark the output in a machine-readable way. It matters when you build the tool, not only when you use it.
Art. 50(2) AI Actsince 2 August 2026 - 04Text and data mining has an opt-out
Mining works for commercial purposes is allowed unless the rights holder reserved it; for works online, the reservation has to be machine-readable. Check both directions: your archive, and what your tools were trained on.
§ 44b UrhGin force - 05Newsroom tools involve the works council
Software that can monitor behaviour or performance needs the works council’s agreement before it is introduced. Plan it into week one, not week six.
§ 87 (1) Nr. 6 BetrVGin force
Not legal advice Our reading as of September 2026, not legal advice.
04 · Clients
Worked with.
Names from voidgap.com. Some clients cannot be named; their work appears as anonymised cases.
Broadcasting
- WDR
- NDR
- MDR
- RTL Mediengruppe
- Sat.1 NRW
Radio & audio
- bigFM
- Absolute Radio
- RadioCloud
Film & production
- UFA
- Rotor Film
- TNT Media
News & publishing
- dpa
- Funke Medien
05 · Services
Where to
start.
Build, Secure, Comply, Enable: the four services we would start marketing and media projects with.
06 · Next steps
What happens
after you send it.
Four steps between your request and a decision. No step commits you to anything.
- 01 You send the requestThree questions about your situation, then your contact details. It takes a few minutes.
- 02 We read it and replyA person reads your answers and replies by email, with questions or a proposal for a first conversation.
- 03 First conversationYour use case, your data, the rules that apply. Afterwards you know whether and how to start.
- 04 Written proposalIf it fits: scope, approach and effort in writing. You decide.
07 · Download
Take it
with you.
For your team, as a PDF. Leave your email and we send it to you.
In preparation
Template: AI policy for agencies
Rules for AI in client work, including the labelling duty.
What is inside
- Which tools and data are allowed per client
- When and how to label AI content
- How to handle copyright and the TDM opt-out
The PDF is being prepared. Request it now and you get it as soon as it is ready.
08 · Request
Tell us
where it hurts.
Three short steps. Your answers help us prepare the first conversation for your case.
- 01Your situation
- 02Your project
- 03Contact
09 · Questions
Questions
from this industry.
Short answers. Anything else goes into your request.
Do we have to label every AI-assisted text?
No. The text rule covers publications that inform the public on matters of public interest, and not if a human reviewed them under editorial responsibility. Deepfakes and chatbots always need disclosure.
Who owns AI-generated content?
Under German law, copyright needs a human creation. Purely generated output is often not protected. Contracts with clients should say who owns what.
How do we keep client data apart?
Separate workspaces and access rights per client, and tools that do not train on your input. We set that up with you.
Marketing & media
Your content,
your void.
Tell us where it hurts. We check which rules apply before the first line of code.