Industries
RET · DACH
Retail
Thousands of products,
one voice.
Online shops, marketplace sellers, store chains and omnichannel retailers. Thin margins, endless product data, and customers who expect an answer at midnight.
01 · Topics
What keeps
you busy.
The topics that come up first when AI meets this industry. If one sounds familiar, that is where we start.
- 01Product data never ends
New items, new channels, new languages. Descriptions and attributes lag behind the range.
- 02Service at scale
Where is my order, how do I return this. The same questions all day, in every channel.
- 03Big players set the pace
Marketplaces and large chains use AI in pricing and service. Smaller retailers need the same effect with a smaller team.
02 · Examples
Where AI
earns its keep.
Input, action, result. The places we would look first, because the work is repetitive, the data exists and a person still signs off.
- 01Product content in six languages
Supplier data and images → descriptions, attributes and translations in your tone → the category team approves in batches.
- 02Service agent
Order status, returns, delivery questions → answered from shop and ERP data → edge cases go to a person with the context.
- 03Demand forecasting
Sales history, season and promotions → forecast per item and location → purchasing orders with fewer stock-outs.
- 04Review and feedback analysis
Reviews and tickets → topics and product issues grouped → the category manager sees what to fix first.
sample Illustrative examples, not client references.
03 · The rules
What applies,
and since when.
The rules we plan around in this industry. With the source, so your legal team can check our reading.
- 01Chatbots must say they are AI
People must be informed that they are interacting with an AI system, unless it is obvious from the context.
Art. 50(1) AI Actsince 2 August 2026 - 02Generated images are marked
Deepfakes must be disclosed, and providers of generative systems mark output machine-readably. Relevant for realistic AI product and campaign images.
Art. 50(2), 50(4) AI Actsince 2 August 2026 - 03No manipulative techniques
AI that manipulates people or exploits their vulnerabilities in ways that cause significant harm is prohibited.
Art. 5(1)(a), (b) AI Actsince 2 February 2025 - 04Shops must be accessible
Online shops for consumers must meet accessibility requirements. Generated alt texts and descriptions help, if someone checks them.
BFSGsince 28 June 2025
Not legal advice Our reading as of September 2026, not legal advice.
04 · Services
Where to
start.
Build, Secure, Comply, Enable: the four services we would start retail projects with.
05 · Next steps
What happens
after you send it.
Four steps between your request and a decision. No step commits you to anything.
- 01 You send the requestThree questions about your situation, then your contact details. It takes a few minutes.
- 02 We read it and replyA person reads your answers and replies by email, with questions or a proposal for a first conversation.
- 03 First conversationYour use case, your data, the rules that apply. Afterwards you know whether and how to start.
- 04 Written proposalIf it fits: scope, approach and effort in writing. You decide.
06 · Download
Take it
with you.
For your team, as a PDF. Leave your email and we send it to you.
In preparation
Checklist: AI labelling in your shop
What Art. 50 AI Act means for chatbots, product images and generated text.
What is inside
- Where your shop has to disclose AI
- How to mark generated images
- Which texts need a human review
The PDF is being prepared. Request it now and you get it as soon as it is ready.
07 · Request
Tell us
where it hurts.
Three short steps. Your answers help us prepare the first conversation for your case.
- 01Your situation
- 02Your project
- 03Contact
08 · Questions
Questions
from this industry.
Short answers. Anything else goes into your request.
Will AI product texts hurt our search ranking?
Not if they are accurate, specific and checked. Generic text hurts, whoever writes it. We build the review step into the workflow.
Our shop system is heavily customised. Does that matter?
Less than you think. Many use cases work through existing interfaces or exports. We check yours first.
What does the chatbot do when it does not know?
It says so and hands over to a person, with the conversation attached. That rule is part of the design, not an afterthought.
Retail
Your range,
your void.
Tell us where it hurts. We check which rules apply before the first line of code.