Agent washing
Relabelling chatbots, assistants or RPA tools as “agentic” without real agentic capability. Gartner estimated in 2025 that only about 130 of thousands of vendors offer the real thing.
01In short
Relabelling chatbots, assistants or RPA tools as “agentic” without real agentic capability. Gartner estimated in 2025 that only about 130 of thousands of vendors offer the real thing.
02Video
slot · videoAgent washing in 90 secondsadd: GUIDES['agent-washing'].video
03Guide
slot · guide
A step-by-step guide for “Agent washing” goes here. Suggested outline:
- What it is — in one paragraph
- Why it matters in production
- How to do it — 3 to 7 steps
- Pitfalls we see in the field
04Checklist
slot · checklist
Four to eight things a team can tick before go-live.
05FAQ
slot · FAQ
The three questions clients actually ask about “Agent washing”.
06Related terms
Where we help · Build